https://ift.tt/2omrfuP Social media is an ever-changing phenomenon, with different consumption habits observed among different users. From Facebook to Instagram, and WhatsApp to Twitter; social media networking sites have gradually emerged as a powerful resource for the people of the world to connect with each other, irrespective of time and distance. With innovative features such as smart sharing, location tagging, story updates and chat filters; communication has not only become easier, but it has also become interesting and advanced from every aspect. This is the reason why 94% of marketers in today’s world use Facebook and other social networking sites for advertising and communication. Talking of trends and research opportunities for social media advertisers, based on a survey of 1,000 adults, it has been found that a brand’s transparency on social media is based on several factors such as honest responses to customer requests, admitting mistakes, marketing/manufacturing practic...
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