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umblr has fixed the issue about filtering out harmless posts, especially LGBTQ+ content, thru its Safe Mode feature. On Friday, the company recalled how events unfolded since it launched Safe Mode and the immediate backlash it received from its community. It publicly apologized in the blogpost and corrected how its filter handled flagged or hidden […] from http://socialbarrel.com http://ift.tt/2t8LP2q via IFTTT

Soon, and very soon, all private medical reports on Google search page will no longer be available. Bloomberg reports that search engine giant has started removing a new category of online content that contains personal medical records. What this means is that the public will no longer be able to access your private personal record […] from http://socialbarrel.com http://ift.tt/2u1PgVs via IFTTT

FirmBee / Pixabay Thinking of a redesign for your website? The fact that you’re even considering it indicates that something is not going as well as you would like. Your reasons may be rather obvious or they may be more subtle. These first five indicators act as tell-tale signs that your site needs a refresh: Poor Branding, Logo, and Style Style is something noticed immediately when someone opens your website. Before reading anything, the user gets a visceral sense of who you are and what you’re about. Your color scheme should be modern, typically with one or two colors that dominate. Fonts should be stylish but not difficult to read. And your branding message should be clear and obvious from the get-go. Don’t try to be fancy or complex with the value you bring. Boring Layout Websites used to be laid out like books and newspapers, in block form with boxes and tables – think brochureware. Today, websites are more pleasant to the eye when they are free-flowing with featured areas...

Search engine optimization isn’t rocket science—although, to be fair, it can sure seem that way at times. You can get pretty deep into the technical dimensions of SEO, which for small business owners who lack a tech background can be daunting. But here’s the good news: There are some completely non-technical, novice-friendly SEO strategies that can actually have a big impact on your site’s visibility and rankings. In this post, we’ll share just six things you can do to make Google love your site more—no advanced technical training required. Simple Ways to Ramp Up Your SEO Make a User-Friendly URL Sometimes, URLs will default to random strings of letters and numbers—but that’s obviously not very helpful to users (or search bots) trying to determine what the page is about. Make sure each page of your site (and each blog post) has a short and descriptive title—for example, the page where you can learn more about the Grammar Chic content marketing services is http://ift.tt/2sNiIip. Rig...

We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does the incendiary become scandalous? When does gender targeting become sexist? At what number of Monday bathroom breaks, having already taken five, have you officially taken a sick day? No matter the medium, these are the questions (the first two, to be sure) we marketers must ask ourselves before embarking on an against-the-grain, or an “out there” campaign. Luckily for us, there are myriad advertisers in recent history for whom abandoning the cookie-cutter has also meant abandoning common sense. Just the same, plenty of campaigns have found the line, toed it deftly, and enjoyed rampant success. So the question remains: Where is the line? In the embarrassment of controversial ads we exa...

A to Z about mobile apps [Infographic]. 4 billion mobile phone connections and nearly 80% of the world's population is served by terrestrial GSM networks. from http://socialbarrel.com http://ift.tt/2tEBBnP via IFTTT

FirmBee / Pixabay More and more, marketers are blurring the division between paid and organic reach—often marrying content marketing with PPC in order to claim larger sections of online real estate. For instance, a focus on content marketing can lead to more organic search listings, while an AdWords campaign will land you further visibility at the top and along the margins of the SERP. It’s only through using both strategies in tandem that you can truly dominate the search listings. Something else to consider: Some AdWords ads take up more of that online real estate than others. By making an ad bigger, you can actually increase your visible dominance of the SERP—and also increase the odds of people clicking the ad. The way to make your ads bigger is to take advantage of AdWords extensions. These extensions come in different types, but they all do basically the same thing—they make your ads bigger . So which ones should you be using in your AdWords campaign? Allow us to highlig...

Smart Ways to Skip Social Trace without Upsetting the Consumer Protection Acts. Do not leave public messages on your client’s social media profile. from http://socialbarrel.com http://ift.tt/2sLJzLK via IFTTT

Unsplash / Pixabay A few years ago ad blockers began to emerge which has greatly impacted the number of visitors and subscribers on a brand website. Since Google has updated algorithm and new apps have emerged these important online relationships have dwindled. The good news is there are a few non-intrusive ways to encourage people to stay on your website and engage. Today it is much harder to connect with the audience on a personal brand’s website when there are too many ads. By implementing a few strategies your brand can start growing your audience again. How can your brand effectively change its advertising approach and bring back more subscribers? Through reminders, ad placement, and daily follow-up. Use these strategies to help facilitate growth again without being intrusive on your audience: How to build a strong website with ads The following steps are things your personal brand can start doing today with better results. Find out who your visitors are – Conduct targ...

Unlike in the past when consumers used to browse the internet from the PC only, these days the average consumers switches from device to device on a daily basis. This is what is known as cross-device consumption. According to Marketing Land, the typical consumer now owns 3.6 internet-connected devices. Infographic source Therefore, marketers have to find ways to keep pace with customers. Although doing so isn’t easy, it is the only way to engage the customer throughout the customer journey. As consumers engage brands using cross-devices, they create fragmented identities within each platform. That is why some marketers end up lacking a connected view of their customers. Some of the questions that you need to ask yourself include: is your customer’s journey with your brand on multiple devices a smooth journey? Is their experience the same whether they engage your brand via desktop, tablet, smartphone or offline? Do you know your customers and how they normally interact with your bra...

What would you do if someone told you there is a completely free tool that can almost instantly help your business gain more visibility in Google search? We bet you’d jump right on it. In reality, however, many business owners are missing the proverbial boat. The tool we’re talking about is called Google My Business. It’s not that business owners are outright neglecting to use it. The problem is Google has not done a great job promoting it, and an even worse job communicating how it works and why it’s beneficial to businesses. In this post, we aim to clear all of that up by explaining what Google My Business is, and how it can be used to market your business in search results. Even if you’re already familiar with Google My Business, it’s likely you’ll learn something new about the platform you didn’t already know. Let’s get right to it. What is Google My Business? Google My Business is a platform designed to help put local businesses on the map – literally. Information contained in...

acebook has rolled out a new set of tools for Group admins–now with more than one billion monthly active users–to improve its functionality. Facebook founder and CEO Mark Zuckerberg announced the set of new admin tools at the company’s first Communities Summit in Chicago. Group Insights The social networking giant added a feature allows Group […] from http://socialbarrel.com http://ift.tt/2s5USMK via IFTTT

Tumisu / Pixabay Any change in presidential administration is bound to cause changes in national philanthropy, but there hasn’t been an effect like this in recent memory. With the election of President Donald Trump and associated cabinet picks, philanthropy has seen explosive and immediate changes. While we frequently compile yearly trends, it must be said that this year is different from any in recent memory. With that in mind, there are a few key trends to pay attention to in 2017 to get the most out Corporate Social Responsibility. #1- Constitutional Rights Groups are Trending Up On both sides of the political spectrum, individuals are taking a stand for their rights under the constitution. Their concerns include free speech, free press, the separation of church and state, equality, privacy rights, the right to assemble and protest and more. For example, the American Civil Liberties Union (ACLU) received $7.2 million in the first five days after the election. In comparison, ...

Maybe you heard someone speak at a conference recently and you think you may have a great business opportunity with that person, or maybe you just want to try your luck and reach out to potential prospects or leads with a cold email. Whatever the case, there will come a time when you have to cold email a person and do your best to impress them in that one email or risk losing them altogether. At times like this, etiquette plays a big role. Not only is it a visual turn off when the etiquette is poor but can also convey a lack of professionalism and manners on your part – definitely not a good first impression. So, here are some email mistakes you should be wary of when sending out cold emails (or even otherwise) to your network of contacts. Avoid these 6 cold email mistakes: 1. Writing generic and impersonal subject lines Many email experts advise users to keep the subject line short, but that doesn’t necessarily mean we use generic/vague/impersonal subject lines like ‘Hello there’...

ElisaRiva / Pixabay Are you ready to start using Instagram marketing to grow your business? Awesome! The social network has over 700 million users which means if you can’t find your target audience on Instagram you’re probably doing something wrong. When it comes to jumpstarting your Instagram business account there are several ways you can grow your audience. Some are good and some ways are very bad. Today let’s discuss some of the best and worst methods for growing your Instagram account. 1. Instagram automation can get your account suspended. When you first sign up for an Instagram account, getting instagram followers is likely your primary goal. There is no doubt that it can feel frustrating and even embarrassing to see 0, 10 or even just 100 followers on your business account. Because of that some marketers and business owners turn to Instagram automation services to turbocharge their growth efforts. An Instagram automation service uses a bot to do several things: ...

Thankfully, this practice is going to stop. Gmail ads are controversial advertising formats. These ads can scan your email content. from http://socialbarrel.com http://ift.tt/2sLlXqt via IFTTT

5 Great Social Media Tips for Small Businesses. Your brand has to have true omnipresence, so consumers know you and your product or service is legitimate. from http://socialbarrel.com http://ift.tt/2s3SKFl via IFTTT

Top 3 Free VPN to Access Netflix’ Premium Content. With VPN's help, user only has to switch device to US server to stream the content which was only for US. from http://socialbarrel.com http://ift.tt/2syTMwD via IFTTT

One of the things that video does best is conveying emotion quickly and powerfully. You can see the expressions on someone’s face, hear their tone of voice, and feel more of a personal connection because of it. Adding emotion in social media videos strengthens them immensely. Emotionally-resonating stories can take social media by storm, getting more shares and more engagement. Most importantly, that emotion that users felt when watching the video will stick with them, leaving an impact that lasts long after the video is done playing. This builds the foundation of a relationship between you and viewers. It isn’t hard to write a script for social media videos; it’s much harder, however, to create videos that can evoke genuine emotional reactions from viewers (especially in 60 seconds or less). In this post, we’re going to go over a few incredible ways to increase the emotion in social media videos on every platform. Know Your Emotional Triggers When people hear about an “emotional...

In terms of getting the best search rankings, you can broadly break your SEO efforts into two areas: site-wide optimisation and optimising individual pages. Today we’re going to focus on the second of these two subjects, looking at how to maximise the search ranking of every page you publish. By following the steps in this guide, the individual pages on your site will earn more exposure, generate a higher volume of leads and contribute to better rankings across the rest of your site. The challenge of creating ‘quality’ content The phrase “quality content” is used so much these days that it’s lost all meaning. So, to be clear, for your content to be considered quality by search engines and people it must be two things: valuable and discoverable. Valuable content provides information people actually need and discoverable content is easily accessible when people need it most. Hitting this sweet spot of providing the right information at the crucial moment is a real challenge but one...