Naijadailytrend

https://ift.tt/3eDuyUa Running a one-person show isn’t easy, but fortunately, there are plenty of social media tools available for entrepreneurs who love flying solo.   If you don’t have a team to back you up when things get busy, these tools will make running your social media accounts easier and more efficient.   Check out these awesome tools you can use to beef up your social media content and manage your accounts without breaking a sweat. 1. Grammarly Creating website copy, crafting social media posts, and writing blog content and emails are daily tasks for solopreneurs, but if writing isn’t your strong suit, you may need a little help with grammar and spelling.   Using proper grammar and spelling in your writing makes you look professional and credible, and Grammarly makes it easy to check your work for mistakes.   Grammarly is available for free, but the premium version can help you improve word choice and style. If your writing needs a little boost, G...

https://ift.tt/3mPliPF Instagram is now widely used by people for both personal and professional purposes. Most people in the world hold an Instagram account especially businesses and marketers. Whether sharing news on products or services or to increase readers for your blog, you need to grow your Instagram organically to reach more users. Getting organic growth on Instagram ensures long-term and stable presence along with a more loyal audience who will always surround you to look out for what you post. The following are some expert-level tips to explode Instagram growth. 1. Know Your Audience Researching through the market to identify your target audience is essential to make sharp business decisions. When you understand what your audience is interested in and how they communicate, building a strong community becomes easier. Understanding your audience preferences can help you prepare the best quality content that your audience will enjoy watching. 2. Commit to Consistency The ke...

https://ift.tt/3mcfH5I You can have the best product range in the world, but without appropriate e-commerce marketing strategies, no one will know about it.   Unfortunately, most of the Shopify stores end up making an occasional sale even after investing so much of their time and money in the beginning.   Don’t feel bad, you’re not alone… The truth is that only 5% of Shopify stores achieve their goals while the remaining 95% of them fail. The good news is you can promote your website in a variety of different ways.   Before we highlight the solutions to help you get your e-commerce store back on track, first have a quick look at some of the reasons for failure. Reasons Why Shopify Stores Fail   Poorly optimized theme Choosing the wrong drop shipping niche Bad product choice Showcasing low-quality products Shipping problems More abandoned carts E-Commerce marketing isn’t good Branding errors Bad customer service In conclusion, the majority of Shopif...

https://ift.tt/2HhrDEf In order for a brand to be a brand, it has to be consistent. That’s kind of the whole point of a brand—it’s the thread that holds together all of the different parts of your public and internal representation. Brand has to be more of a constant than a variable, otherwise it’s not serving any purpose. The same is true for every part of your marketing ecosystem, including social media. Some brands are extremely intentional about everything they post, others just put a person in charge of their accounts and let them go wild. So the question is this: how does your social media brand fit into your larger brand ecosystem? What is your audience looking for on social media? Different people want different things. This is, obviously, a simple truism of life in general, but it definitely applies to your marketing. Depending on the industry, the audience, the message, and the channel, different people are looking for different things, and you need to be ready to provide ...

https://ift.tt/eA8V8J Influencer marketing has taken over traditional marketing in terms of its effectiveness.   People make purchase decisions based on recommendations of anyone having a positive influence on them. The psychology that supports this consumer behavior lies in the “sense of belongingness” . This feeling comes after they adopt the choices of the people they trust. In this article, I will show you three types of social media influencers that exist   Micro-influencers Macro-influencers Mega-influencers or Celebrity-influencers.   But let’s first discuss the whole point of using influencer marketing as a promotional strategy. Why Choose Influencers at all? Social media influencers have a significant and consistent following to their accounts.   Each follower takes a keen interest in influencer content (daily personal-life stories’ updates). This storytelling aids humanizing businesses. The audience connects so emotionally to influencers that ...

https://ift.tt/eA8V8J Disappointed about the results of your latest Facebook campaign? You’re not alone. 62% of small business owners agree with you.   Still, Facebook makes a whopping revenue of over $17 billion each year. Just from ads. It can’t all be wasted money, can it? Just like any other ad platform or marketing tactic in general, Facebook has its high and its low points. It fits some business models and it’s a horrible match for others. You can’t know if it’s a fit for you unless you test it. But if your test breaks a few basic principles, it won’t be conclusive and you may end up wasting money and losing revenue. At Idunn, the digital marketing agency I run , we’ve taken over a lot of Facebook advertising accounts for our clients. These are the most common Facebook ad mistakes we’ve noticed in their history: 1. Set Broad or Vague Goals This is the number one failure cause in Facebook ads. A lot of business owners want to conquer the moon with a single campaign. Th...

https://ift.tt/2HN4c5J Wherever you are in your business journey, marketing your services can seem daunting. There are so many channels you can use, and it might take a little trial and error to work out which ones are right for you. The most important thing is to focus on the channels that provide the highest return on investment (ROI).   What you need is a platform that enables you to quickly connect with the right people – those who will be inclined to hire you. That platform is LinkedIn. As one of the Co-Founders of AnyTrack, a company with ambitious goals, I constantly use LinkedIn to connect with prospective customers and grow my business.   Read on to learn about how I use LinkedIn to achieve my business goals, and how you can, too.   Why Use LinkedIn to Reach Customers? LinkedIn has 675 million members in 200 countries and regions worldwide. According to Omnicore Agency , LinkedIn members include around 90 million senior-level influencers and 63 million indivi...

https://ift.tt/2EJuk0o Influencer marketing has gone from strength to strength since it was first used.   Yes, there have been some speed breakers along the way, ranging from massive execution fails to misfit influencers. But, that’s just teething troubles for the relatively-new marketing tactic. On the whole, the journey of influencer marketing has been nothing short of stupendous. And, I expect it to reach new heights during 2020. How so? Brands and marketers are showing more confidence in influencer marketing since it became more regulated and transparent. In 2020, brands will pump more money into nurturing long-term relationships with influencers and competing with bigger players who have jumped on the bandwagon.   Don’t believe me? Zine found that 58.5% of brands are planning to increase their influencer marketing budgets this year. Obviously, they see marketing and monetizing potential in influencers. If you want to grow your business with influencer marketing , ...